5 Reasons why Live Chat is Untapped Potential for Your Business

The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time with precision. Rather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat support. As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies.

In this post we’re going to get into why live chat can improve your business and tips on how to maximize its effectiveness.

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“Around 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”

Useful tips and tricks to improve your support

Live chat support is a powerful tool to initiate online communication between a brand and a consumer in real time or similarly during business to business communications online. Once the chat session has begun, a visitor can interact with a customer service representative or salesperson via text messages on the screen. The purpose is to have the brand or business address any questions or concerns of the consumer.

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Using Livechat to boost sales

Chat rooms and live chatting has such a juvenile reputation, one of deceit and frivolous conversation. But in e-commerce, live chatting can turn its reputation around, and yours. Consider utilizing a live chat function as a way to reach prospective customers before they reach your website, or move on to your competitor’s.

 

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Livechat and CRM Integration

Imagine you’re working in a restaurant and you have several customers who keep coming back. The thing is, you never recognize them. You don’t remember that this lady always orders gluten–free and when that man says: “That delicious tea – the same as always” you have no clue what he referes to.

These customers greet you with a smile and are happy to come back, but you don’t know that because it’s like you serve them with your eyes covered. The same can happen on chat when you don’t store information about your customers. Except it’s worse.

If you have LiveChat on your website, you probably know how useful it is for your business. It helps your customers contact you and drives sales. But LiveChat can provide much more than just chatting.

So open your eyes and get reading

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